Leda Furniture Introduces "The Leda Advantage" Program April 2006
Leda Furniture Adding 18,000 Square Feet April 2006
Astoria Collection May 2006
Leda Rewards Employees for Dedication and Service October 2007
Leda Furniture Unveils New Fabrics May 2008
Leda Furniture Jeans It Up for The Cure May 2008
Park Plaza gets a new finish option June 2008
Leda Set to Unleash New Media Casegoods at NeoCon June 2009
Gregory James Joins Leda’s Office Contract Division June 2009

fifthave03b.jpgLeda Furniture has introduced "The Leda Advantage" program, which identifies and addresses concerns and problems faced by retailers & consumers today.

"In this difficult market place, we obtained feedback from several retailers, as well as consumer feedback, in regards to what changes they would like to see happen in the furniture buying process. The answers were varied but major areas of discontent surfaced time and time again. Once we had the information in front of us, the next hurdle was over-coming these shortcomings with positive actions" states Marco L Confalone, President.

The campaign addresses our new 14-day Quick Ship program, our focus on North American made product, as well as partnering with retailers and offering personal customer service and care.
 
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Toronto, Canada - Medium to high-end casegoods manufacturer Leda Furniture is adding 18,000sqft to its current manufacturing facility, making the total size of their facility 175,000sqft. Groundbreaking has already begun on the expansion, which is expected to be completed by next spring.

The addition will allow Leda to add a new advanced finishing flat-line plus improve their warehouse and distribution operations. The need for the flat-line finishing system is to increase production capacity, improve quality and enter the contract office furniture market.

“This will be our first finishing flat-line and though its primary purpose will be for our new office contract line, we anticipate finishing some of our residential collections using the flat-line method as well.” states Leda’s President, Marco L. Confalone

The flat-line will run concurrently with their standard finishing line, thus increasing Leda’s productivity. The new flat-line system will help Leda improve efficiencies and control costs. Leda anticipates this new line will create employment for 20 additional employees to their total workforce.

Adds Confalone, “Just because the economy has been soft this year we are not going to wait around to see what will happen. We are in motion now and will always remain so to ensure that we can provide retailers and their customers quality product and service.”

This is the second addition to this building for family-owned business since they moved into it in 1994. “We have also discussed the possibility of planning a third addition to the building within 2 years,” adds Confalone.
 
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astoria_dining_room_21.jpgWith its inspiration rooted in France's Post Moderne era and the North American Art Deco period, this classic nouveau collection features quarter cut mahogany veneers, jewelry style hardware in aged sterling and a clean, soft and sophisticated retro mahogany finish, styled to fit any decor. Bedroom debuted last fall and dining room will debut this spring.









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ledaemployeeappreciationweb.jpgToronto, Canada - Employees of casegoods manufacturer Leda Furniture were rewarded for years of service and dedication at the company's recent Employee Appreciation and Bar-B-Que event. The annual event is held every year around the Labour Day weekend and employees are encouraged to invite their families to the event.

"Employees are one of the main cornerstones in any company, another being customers, and while customers are always thanked and acknowledged, we can never neglect our team of Leda employees whose cumulative sole purpose is to ensure customer satisfaction," states company president Marco L. Confalone.

This year's event honoured Lam Ly, who received recognition award for her 20 years of service as a Leda employee. Also, all employees received new work shirts as appreciation for their commitment to quality and service.

"Thank you for your dedication in repeatedly demonstrating commitment and loyalty. It is employees like you that make Leda Furniture continue to be successful," was the closing statement of the event by the company's Vice President, Sergio Confalone.



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leda_new_fabric_booklet.jpgLeda Furniture is introducing the first phase of an all new fabric program this spring, replacing their Peak Performance books.

Leda's new upholstery program has been designed to suit both contemporary and traditional tastes. Fabrics are available in a number of sophisticated patterns, textures and colors that include warming reds, soothing earth tones and calming neutrals. These cutting edge looks incorporate a variety of durable constructions and designer yarns.

“The need for this new program came from listening to comments from our retailers and consumers who have inquired about having more fashion-forward fabrics available.” states Leda President Marco L. Confalone.

Leda will be keeping their successful Microfibre fabric program current. These microfibres have allowed customers the opportunity to choose from a variety of color assortments for not only their dining room chairs but also for their upholstered beds.

Leda will also continue to give customers the opportunity to supply their own material.

“We have already selected most of the fabrics for new premium fabric programs and anticipate a launch in the fall of 2008.” adds Confalone.
 
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Leda Furniture participated National Denim Day this past May 13th to help raise funds for breast cancer research.

Staff members were encouraged to show their support by wearing denim and/or a pink flower ribbon to support making a donation to the CURE Foundation. The CURE Foundation is a Canadian non-profit organization that provides funding for breast cancer research and awareness.

National Denim Day is held on the Tuesday following Mother’s Day, and is a fun and simple way to raise funds to find a cure for breast cancer. National Denim Day was inaugurated over 10 years ago.

“It always feels good when you can help a cause.” states Leda president Marco L Confalone. “Denim Day is an easy event to participate in because it allows for a relaxed casual dress day at the office.”
 
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park_plaza_table_auburn_521x4001.jpgLeda’s sexy, approachable, fully urban aesthetic Park Plaza collection gets added appeal with the recently introduced Auburn finish.

As with Astoria and Allegro, the decision to add another finish was to give consumers options. “Why do consumers always need to be limited to one choice?” asks Leda President Marco L Confalone, “If the possibility is there for options, then let’s make it available.

The new Auburn finish gives Park Plaza a softer contemporary feel in a almost transitional manner. This is ideal for consumers wanting to vary away from traditional styles but not jump too far into contemporary.

Park Plaza’s Auburn finish is now in production and available for ordering.

Images of Park Plaza in the new Auburn finish can be viewed on our website under the Collections banner. You may also contact our office for more information on Park Plaza, other Leda product and retailer information.

Thank you from Leda. Proudly made in Canada
 
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leda_empire_media_cabinet_full_up_front_web.jpgLeda Contract is working to make things happen this NeoCon by expanding their casegoods line to now include media friendly casegoods to complement their veneer line of office suites and conference tables.

“The introductions of these new items will not only allow us to offer customers a full range of veneer casegoods for their office environment but it will also give a strong focus to our high-end custom capabilities.” states Leda president Marco L Confalone.

Leda’s new Optimum Lectern, available in natural or eco-friendly veneer, leads the way for today's tech-savvy presentations and speakers. The Lectern houses all the equipment necessary for an effective presentation including on-board monitor, plug n' play module, laptop, projector, microphone, server, power bar and ventilation system. A modern marvel for both professional and amateur speakers.

For their Empire line a new Audio/Video Credenza housing a powered lift designed for a flat panel TV screen will be debuting at NeoCon. The unit can house up to a 50” screen, and is available with or without additional storage below.

The new media friendly collections not only serve the office community but gives Leda good entry into the hotel & hospitality sector. “After all, both the office and hospitality markets are about making people comfortable in their environment”.

There will also be a new office suite from Leda’s Heritage line debuting. Heritage is a timeless collection of finely crafted, hand-selected cherry veneers and hardwoods whose design is influenced by European furniture styles and inspired by Mediterranean ‘old-world’ culture and history from centuries past.

Moderately scaled and flexible in size, it is both elegantly styled for the executive office or can be arranged to accommodate any space. Beveled glass highlight all display cabinets.

“Though we have been manufacturing residential and hospitality furniture for over 40 years, we are still a new player to the office contract sector,” states Confalone, “so we want to show visitors that we have long term plans for Leda Contract.”

Leda’s entire contract line is domestically produced, as is their residential and hospitality products. They will be showing on the 8th floor, booth 1102.

As part of Leda’s NeoCon showcase, Marco L Confalone will be participating as part of Presidents Day on the Wednesday of market.

“We are very excited about our participation this year and are confident that we can offer the office furniture community timely designs and service they desire,” adds Confalone.
 
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Leda Furniture has appointed Gregory James to their newly created position of Director of Business Development. This position will oversee Leda’s Office Contract division.

James, a 20-plus year veteran in the contract industry, has extensive experience in the Hospitality and Office furnishings markets and will help Leda in it’s pursuit of increased visibility in the contract furnishings marketplace.

James will work closely with Confalone on expanding Leda’s market exposure in the contract sector.

Along with James’ immediate responsibility to oversee the sales team and the June NeoCon market, he will be responsible for the development of three new price books, one for Leda’s office casegoods, another for their conference and boardroom tables, plus a third for government standing offer.

James will also be involved in a new brochure Leda is publishing for their boardroom tables, media casegoods and common area casegoods.

James states that “Leda will continue to create innovative product lines with design attributes that are unique to Leda. We have received excellent design input from American and Italian Design firms and we feel we have very strong design statements that are transitional to contemporary in orientation.”

“We are very excited with James joining our team and are confident that his capabilities will help us to continue offering the office furniture community timely designs and service they desire,” states President Marco L. Confalone.
 
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